Over the past few days, to the delights of ARMY, BTS has been dropping a series of concept photos, titled “Butter” concept, on Instagram and Twitter. These concept photos are part of the band’s CD release of their hit single “Butter”, which has earned many accolades.

In one of these concept shoots, the stars from the mega boyband are observed to be having fun outside a gas station. Of which, all of them are seen donning denim-themed apparels which run the gamut of denim jumpsuit, jeans and shorts. With denim and a seemingly old-school carwash set in the midst, the shoot evokes a retro vibe of yesteryears and is a comforting aesthetic to behold.

Throughout these concept photos, you also get a glimpse of the boys donning on pieces from high-fashion luxury houses, including the likes of Louis Vuitton (BTS is the brand ambassador), Fendi, Valentino, YSL, and J.W. Anderson. Joining this growing pool of fashion labels is Singaporean fashion label, Youths in Balaclava.    

In one of the photos from the carwash shoot, J-Hope is spotted leaning on a car and looking dreamy with his hands perched underneath his chin, his gorgeous multi-hued hair seemingly glows under the sun. He’s also seen with metallic earrings, rings, and necklace. On his wrist, a metallic bracelet with a black bandana-inspired strap glimmers inconspicuously.

This very bracelet, which boasts plenty of cool sterling silver accents, is the creation of homegrown fashion label Youths in Balaclava, titled “Youths in Balaclava Festival Bracelet”. ARMY can get a piece of this unique festival accessory at just US$100. There is also free local shipping on orders above US$100.

For the uninitiated, Youths in Balaclava comprises an eclectic band of 20-something youths, whose professions span across the realm of fashion design and fashion advisory. “The collective navigates daily pressures of family, work and National Service to produce bespoke garments on a virtually non-existent budget,” says fashion writer Finn Blythe on the label for HERO magazine. Their collection is presently stocked across Dover Street Market outlets around the world.

With their already massive fan base (which amounts to 44.8 million and 31.2 million following on Instagram and Twitter, and perhaps even more), BTS’ endorsement holds plenty of promises for the Singaporean collective.

On a separate note, most of the boys — RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook — are also seen flaunting their brand-new hairstyles in these concept photos. Band leader RM now sports a dazzling electric blue dye on his hair; Jimin’s hair is now a darker shade of red (which fans call “superior”); Suga adds whimsical pink extensions to his curly hair; J-Hope’s hair now boasts an ombre shade with purple highlights. Despite retaining his hairstyle, Jung Kook still has fans in awe.

As of press time, “Butter” continues to top the Billboard Hot 100 charts for the fifth week. Congratulations to BTS for this outstanding achievement!