Award shows, movie premieres, airport appearances and press conferences – these are just some of the events where fans get to witness their favourite K-celebrities express themselves through clothes.

Whether they show up in a suit and tie or long gowns for formal occasions, or in a simple lazy day outfit for casual schedules, we’ve all enjoyed their unique fashion taste.

Of course, there are several Korean personalities who stood out because of their amazing sense of style. And some of them have even turned their passion for fashion (see what we did there?), into a business!

Check out which brands made our list.

1. G-Dragon’s PEACEMINUSONE

BIGBANG’s leader, rapper and singer G-Dragon founded PEACEMINUSONE in 2016. The brand focuses on selling contemporary street wear fashion and accessories.

It has a physical store in Dover Street Market located in Seoul as well as London. PEACEMINUSONE also collaborated with the company AMBUSH, which includes a collection of denim pieces.

A year after the brand was founded, the idol started arranging pop-up shops for his fashion line. It started in Korea, and expanded to Miami, Osaka and Hong Kong.

PEACEMINUSONE also have limited edition collaborations with fashion lifestyle magazine Vogue, and French high-fashion brand Colette.

Check out the online store here.

2. Lee Donghae’s TEMPUS STUDIO 

Super Junior’s Lee Donghae is the co-owner of TEMPUS STUDIO, which was established in 2018. “Tempus” is a Latin word for time, which is what inspired the brand – to record the unstoppable time as photos. They aim to showcase their voice and identity through artworks and photos.

TEMPUS STUDIO specializes in street wear fashion and sells a wide range of clothing from sweaters, joggers, hoodies, shirt and more.

The brand also gives back to the community, and donates up to 5% of their sales every year.

Check out the online store here.

3. Jessica Jung’s BLANC & ECLARE

Former Girls Generation member Jessica Jung established the brand in 2014, turning her knack for designing and love for classic aesthetic in to a fashion line. The main theme of BLANC & ECLARE is “less is more”, so all of their products are defined by clean silhouettes and interesting details.

Now, the brand does not only sell clothing. They also have cosmetic products, eyewear and accessories available on hand. Its flagship store can be found in Gangnam, Seoul. Meanwhile, several branches are located in Taiwan.

Outside Asia, BLANC & ECLARE has a physical shop in Canada.

Check out the online store here.

4. BM’s STAYDIUM

KARD’s BM is known not only for his talent, but also for his great physique. So, it was not surprising when he launched the brand STAYDIUM, a fashion line that offers clothing for athletes and performers.

Established in 2019, STAYDIUM’s goal is to provide customers with style and comfort, so their products are designed in Los Angeles using fabrics of the finest kind.

The brand promotes positivity, motivation and dedication through hard work and hopes that those who wear their clothing shares the same vision.

Check out their online store here.

5. Jackson Wang’s TEAM WANG Design

Outside being an idol, GOT7’s Jackson Wang has many skills including fencing, hosting variety shows and naturally, fashion design. He founded TEAM WANG design, a luxury street wear label.

For Jackson, fashion is not just about wearing the best brands. It’s about finding your own style and being confident. This philosophy is also embodied on TEAM WANG’s slogan “Know yourself, Make Your Own history”.

Breaking conventional thinking, TEAM WANG uses an invisible man to showcase their products instead of a model. The reason behind this move is because Jackson believes that their brand should not be represented and defined by a definitive image.

Check out their online store here.

6. Byun Baekhyun’s privé alliance

Another SM Entertainment artist involved in the world of fashion is EXO’s Baekhyun. He works as a co-creative director of Privé Alliance. The brand, which was founded in 2017, carries unisex street wear.

Privé by BBH was launched in 2018, and their initial release included six classic pieces of shirts and oversized graphic hoodies. The brand then unveiled six to ten pieces every month and expanded their collection to bomber jackets and long puffers.

Check out their online store here.

7. Irene Kim’s IRENEISGOOD

Irene is well known in the Korean fashion scene and has hosted several fashion and beauty programs such as K-Style. She was student at the New York’s Fashion Institute of Technology, and explored various fields like modelling, styling and digital content creation.

She is the creative director of IRENEISGOOD, a label that aims to empower people to stay true to themselves and embrace their individuality. Their collection consists of basic clothing and accessories heavily influenced by Irene’s signature style – edgy with a dash of feminine flair.

Check out their online store here. 

It may just be a piece of clothing, but wearing outfits we feel comfortable in really have a way of boosting our self-esteem. And if you want to feel more confident on your next #OOTD, consider taking a pick from these K-celeb owned shops. ;)