Going Beyond Fried Chicken, Jinjja Chicken Launches Moreish Burgers For The Soul
If you happened to have binged on “Weightlifting Fairy, Kim Bok-Joo” (starring Nam Joo-Hyuk and Lee Sung-Kyung) in the past couple of years, you’d have noticed how the adorable trio of weightlifters is obsessed with fried chicken.
In South Korea, where its street food is as eclectic as it can be, fried chicken is an otherworldly fare. Often marinated with different sauces and served with various condiments, fast food outlets and casual diners boast recipes that are unique and go beyond the generations. On the streets, you may be exposed to a gamut of aroma from peddlers proffering munchable goodies, but you will always catch distinctive whiffs of crispy, fried chicken from a far.
On local turf, eateries offering those delicious South Korean fried chickens are a dime a dozen. Amid the fowl madness (pun intended) of it all, the trendy Korean restaurant chain Jinjja Chicken is what calls to mind when searching for authentic Korean fried chicken and jjajangmyeon in town.
The trendy restaurant chain, whose name has been inspired from the colloquial South Korean saying “really?!”, serves up three flavours of fried chicken on its menu: the sweet and savoury Soy Garlic, the mildly spicy but nevertheless sweet (and sticky) Yangnyeom, and the mouth-numbing, spice-packed Monster. The halal-certified restaurant chain has been in town for years and it has even expanded to Malaysia and Indonesia.
Most recently, Jinjja Chicken is updating its menu of fried chicken and other South Korean comfort food with three new and improved additions that take the form of double-patty burgers: Bulgogi Beef Burger, Chicken Burger, and Seafood Burger (NEW).
Bulgogi Beef Burger
A thing of beauty, the Bulgogi Beef Burger (S$12.80 for double patties; S$9.30 for single patty) boasts two fluffy brioche buns encasing two slabs of meaty beef patties, a slice of cheese, some juicy tomato slices, and a couple of sliced onion rings.
Tender, moist, and well-seasoned, wolfing down the huge beef patty is a walk in the park. There’s some crunch to the bite even with the shredded cabbage at the bottom. The sauce comprises an interesting mix of tartar, black pepper gravy and a slight hint of barbeque.
This burger is best devoured by hand, with serviettes at the ready.
Chicken Burger
The Chicken Burger (S$10.30 for double patties; S$8.30 for single patty) is a sight to behold. Imagine this: two thick cuts of fried chicken thighs, in all their golden glory and hand-brushed with Jinjja’s homemade gravy where they glisten under the light, a slice of melted cheese separates one patty from the brioche bun, while a medley of sliced onions and cabbage separates the other.
It’s crispy, juicy, and wholly savoury too. A double patty edition of the Chicken Burger may be a tad too much for the layperson. But that still should not stop you from trying this majestic sandwich. Interestingly, the chicken patties have been double-fried to remove any excess grease, leaving behind a delightful crunch and a decadent bite. And in true South Korean fashion, the best dining experience can only be made complete with a pair of gloves.
Seafood Burger
If the Classic Chicken or Bulgogi Beef Burgers aren’t your thing, the NEW Seafood Burger ($12.80 for double patties; $9.30 for single patty) will surely satisfy your cravings! Dive into an ocean of flavours through its patty that is a combination of not just one, but three seafoods: clam, prawn and fish.
It’s also packed with sliced tomatoes and a blend of onions and cabbages for that ~extra~ crunch once you bite into it. To top it off, Jinjja’s very own Yangnyeom tartar sauce is used, giving the burger an umami-packed taste with just an ideal amount of heat!
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While they might not be what South Korean comfort food ought to resemble at first glance, there’s still a lot to rave about these new burger additions. Sure enough, burgers are comfort food of the west, but the ones at Jinjja’s have an identity of their own. For the most part, they are slinging rich, moreish and soulful. And those are traits that will leave you wanting more.
About JINJJA Chicken
JINJJA Chicken is a trendy Halal Certified Korean chain restaurant, operating with the vision of taking quick dining beyond just fried chicken, burgers and fries.
Inspired by South Korea’s rich street food culture, its love for fried chicken, and its pali-pali (빨리빨리) culture of speed, JINJJA Chicken aims to create and define ‘The Authentic Asian Fast Food Joint’. It serves up familiar, uniquely Korean meal fixes whipped up with daily staples such as noodles and rice – comparable to what burgers and sandwiches are to the West.
Replicating not just the dishes but also the preparation methods, JINJJA Chicken sources for ingredients and recipes from all over Korea. Avoiding as much as possible the excessive use of preservatives, additives and overly processed ingredients, JINJJA Chicken firmly believes that it is possible to serve food that is delicious, fast, affordable and also good for you.
Follow them on Facebook & Instagram.
Visit their outlets in Singapore:
Bugis Village - 249 Victoria Street
Clementi Mall B1-28/29
Northpoint City #01-45
Jewel Changi #B1-247
Westgate Mall #02-05