While Koreans say "kimchi" when taking a photo, we often say "cheese" instead. If saying "cheese" can bring a momentary smile to our faces, eating it guarantees that our smile will last!

Paris Baguette is well-known and loved for its quality confectionery and pastry. This July, they're being extra cheesy with the launch of Cheese Fair 2021 that brings you both signature bestsellers and innovative new treats — all made with cheese!

From now till 31 July, Cheese Fair features nine lovingly created breads, pastries, and cakes, including two new cheeses on the block: Cheddar Cheese Palmier Carre and Cheese Marble Toast.

Aside from these new additions, past favourites like Honey Gorgonzola Bread that's filled with a unique blend of Gorgonzola cheese, cream cheese, and honey; No.1 Cheese Tart whose buttery, crumbly crust is filled with rich, oozy cream cheese; and New York Cheesecake, a rich and smooth classic cheesecake made with cream cheese and a crunchy base.

In conjunction with the launch of Cheese Fair 2021, Paris Baguette is offering a special promotion on the No. 1 Cheese Tart Box (4 pieces) at $12 (previously $14) from now till 31 July. If you love cheese tarts, be sure to snag this deal while it lasts!

The Cheese Fair 2021 selection is available at all Paris Baguette outlets and Maison de PB, as well as islandwide delivery via GrabFood. You can also opt for self pick-up via Paris Baguette's webstore.